For this video brief, which spanned streaming, broadcast, YouTube, and social, the ask was to communicate that Away makes products that function perfectly for everyone—and that the brand enables joy by making travel experiences easier, for all.  

Through a mix of storytelling about Away’s thoughtfully-designed travel products and aspirational travel experiences, we created a number of film assets, from :30s to :06s, that inspired emotion—a sense on behalf of the viewer that they want to find out what Away is and become a part of it.

The script imagines one character and the many lives they might lead (and travels they might have) depending on which Away product they choose to have by their side. The resulting film showed Away’s depth of product assortment and product features, and the experiences that the brand unlocks for its customers.